ALERE: How does Narrative Branding® contribute to the success of a merger?
When three healthcare management companies merged,
they needed a new narrative to unify employees and engage
clients. Verse Group created a narrative that crystallizes
the vision Alere is bringing to healthcare. This metaphor is
visually expressed as a window of clarity in all communications
materials, including advertising and online. With the new
Alere, the future of healthcare is clear.
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