COLDWELL BANKER PREVIEWS INTERNATIONAL: How does Narrative Branding® create a new sign of luxury?
The luxury home brand Coldwell Banker Previews
International was not well understood, even by the
buyers and sellers who used it! Therefore, many franchisees
did not adopt the program. Verse Group designed a new
narrative to connect the brand with all audiences, including
brokers. This optimistic narrative became instantly
memorable. From Palm Beach to Pebble Beach, the
golden sunrise of Previews now stands as the new sign
of luxury real estate.
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