CUPRON: How does Narrative Branding® help make the world naturally cleaner?
Cupron was able to transform socks into a lifeline for Chilean miners trapped deep in the earth in 2010.
Cupron did it with their copper-threaded fabrics that prevent fungus and infections. We helped Cupron tell
their amazing story by weaving the transformative power of copper through all aspects of their branding from
design to messaging. “Transforming products. Transforming Lives” is more than a motto, it is a true story
of how the Chilean miners kept their feet healthy and safe.
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