DexOne: How is the Green Cycle nurtured by Narrative Branding®?
Dex is committed to supporting community recycling sites and volunteers. Moving people to action required a compelling story to educate and
motivate — backed by easy-to-use technology for locating nearby sites. To meet Dex’s challenge, we created the Green Cycle as a way to tell
the story visually and verbally. Then we staged the narrative on mobile platforms, online, print, direct mail, and at community events.
From the Android to the iPad, finding a recycling site is now just a tap away. Become part of the Green Cycle at
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