DEX: How does Narrative Branding® create an engaging local search experience?
The DEX brand was rapidly expanding its online, mobile
and print offerings across 26 states. At the same time, the products were evolving to meet the changing needs
of consumers and advertisers. Co-creation research
uncovered new insights into audience needs leading to a
redesign of the brand’s key elements from dexknows.com
to print products. Today, DEX is the most engaging local
search brand in all of its regions.
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