DEX: How does Narrative Branding® create an engaging local search experience?
The Dex brand was rapidly expanding its online, mobile and print offerings across 26 states. At the same time,
the products were evolving to meet the changing needs of consumers and advertisers. Co-creation research uncovered
new insights into audience needs leading to a redesign of the brand’s key elements from dexknows.com to print
products. Today, Dex is the most engaging local search brand in all of its regions.
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