Dinova: How can Narrative Branding® help launch a revolutionary idea?
Our client was launching a bright new service to help restaurants fill tables with business people while helping corporations streamline expenses.
New seatings at open tables is a very appetizing story for restaurants. This inspired the Dinova name, a combination of “diners” and “nova” — Latin
for “new.” The design language suggests a crowd irresistibly attracted to an open table. This narrative was successfully staged in marketing materials
and a new website.
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