LEXISNEXIS: How does Narrative Branding® win a reputation for Total Practice Solutions?
LexisNexis acquired dozens of companies and capabilities to create a complete knowledge solution for legal firms. But
attorneys saw the brand as just legal research. To shift
the reputation, Verse Group created a new narrative
around “Total Practice Solutions” with a new brand
architecture and refreshed visual identity. The result
was a 20% saving on marketing costs and a 3-year run
of double-digit revenue growth.
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