JW MARRIOTT: How does Narrative Branding® create distinguished experiences?
JW Marriott needed to provide unique, upscale experiences to distinguish its flagship resorts, including Camelback Inn, Desert Ridge, San Antonio, Grande Lakes
and L.A. LIVE. Verse Group defined a rich experience for each resort while remaining true to the larger JW Marriott brand. These narratives weave together all elements of the guest experience, including environmental design, websites and service standards.
Return to case studies