MOBILICITY: How does Narrative Branding® contribute to the success of a merger?
For years Canadian consumers had been overwhelmed and confused by incumbent brands.
Mobilicity recognized this frustration as an opportunity to launch a new mobile phone experience.
Verse Group helped by creating the Mobilicity name, identity and story, highlighting the value,
approachability and spirit of the brand. With Mobilicity, Canadians can now experience a mobile
service that is refreshingly simple.
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