Dinova: How can Narrative Branding® help launch a revolutionary idea?
Touchstone/Fireside Books was suffering from a two-metaphor brand identity crisis. To resolve this we focused on Touchstone, the metaphor
best aligned with the publisher’s vision of “superlative books, against which others will be measured.” Instead of a “T” or literal stone colophon,
we used design to deepen the narrative. We created a figure expressive of the imprint’s spirit of boundless energy and enthusiasm. Is it a coincidence
that the colophon’s debut immediately hit the bestseller list?
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