TRAVELPORT: How does Narrative Branding® increase the value of a spin-off?
Value comes from placing a spotlight on the combined
strengths of Orbitz, Galileo and 16 other travel distribution
brands spun off from Cendant. Verse Group created the
new corporate brand, Travelport, and the winning narrative
of “travel made refreshingly easy.” The results? By
highlighting the value, Travelport shareholders benefited
from a $4.3 billion sale to The Blackstone Group.
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