The Narrative Branding® Company
How is the American Management Association navigating the road ahead?
The American Management Association is charting a new course in the fast-changing world of professional development. To support their new direction, they turned to Verse Group for a new brand story and multi-platform marketing campaign. The new AMA story is designed around the metaphor of "experienced guide." It is told through a fresh new design system that extends across the entire customer journey. In 2008, the new brand story is rolling out in advertising, tradeshows and online.
Scope of AMA program:
– Brand story
– Customer Research
– Customer journey mapping
– Visual identity system
– Print advertising
– Customer Research
– Customer journey mapping
– Visual identity system
– Print advertising
– Microsite
– Print and collateral design
– Magazine design
– Internal launch campaign
– Print and collateral design
– Magazine design
– Internal launch campaign
