The Narrative Branding® Company

Verse Group, the Narrative Branding

How did Coldwell Banker place their clients’ needs at the center of the picture?

When Coldwell Banker wanted a better way to connect with home buyers and sellers, they turned to Verse Group. With insights from market research and agent interviews, Verse developed an aspirational story with the tagline, "Your dreams. Your City. Your Way." At the heart of this story was the simple idea that "the client is always at the center of the picture." A visual metaphor
of a blue frame reinforced this client-centric approach. Today, this story and visual identity help distinguish Coldwell Banker as a service leader.

Scope of Coldwell Banker engagement:

– Brand strategy
– Tagline
– Advertising formats
– Brand story
– Visual identity system
– Marketing collateral