The Narrative Branding® Company
How did COLT Telecom connect with
businesses throughout Europe?
When COLT needed to connect its data, voice and managed services with businesses across Europe, it called on Verse Group. Verse conducted in-depth customer research for insights into the big picture of customer needs. From these insights, Verse developed an engaging new brand story with the tagline, "Exceed with COLT." With a new visual identity, brand architecture, marketing toolkit and employee culture program in place, COLT was able to better connect with their customers. The results won "best brand of the year" at the 2007 World Communications Awards.
Scope of COLT Telecom engagement:
– Brand strategy
– Tagline
– Sales materials
– Tracking studies
– Tagline
– Sales materials
– Tracking studies
– Brand story
– Visual identity system
– Marketing collateral
– Visual identity system
– Marketing collateral
