The Narrative Branding® Company

Verse Group, the Narrative Branding

How is Covenant House opening doors for a new generation?

Market research showed that the non-profit Covenant House International was using dated language that failed to connect with a new generation of homeless youth and donors. They invited Verse Group to refresh the brand story. The brand refresh started by setting free the powerful symbolism of a dove. It was continued through a new tagline of "opening doors for homeless youth" and a warm and inviting new visual identity system. Rolling out in 2008, the brand story is renewing the covenant for a new generation.

Scope of Covenant House program:

– Brand strategy
– Brand story
– Brand architecture
– Logo
– Visual identity system
– Tagline
– Signage design