The Narrative Branding® Company
How did the value lodging leader create a culture of customer service?
Days Inn, the world’s value lodging leader, sought new ways to stay above the competition. Verse Group helped Days Inn develop and implement a guest service strategy designed to provide consistently exceptional experiences. Activities for implementing this strategy were mapped out for every point of the guest journey. The strategy’s cornerstone was a brilliant new visual identity system symbolizing “A New Day Dawning” for this iconic hospitality brand.
Scope of Days Inn engagement:
– Brand strategy
– Service strategy
– Customer pathways
– Collateral design
– Service strategy
– Customer pathways
– Collateral design
– Brand story
– Brand identity
– Signage design
– Brand identity
– Signage design
