The Narrative Branding® Company
How did LexisNexis transform their reputation from research products to leadership in Total Practice Solutions?
When LexisNexis needed to shift their reputation from selling information products to providing knowledge solutions, they turned to Verse Group. In-depth customer research and insightful worksessions led to a new story about providing "Total Practice Solutions." It was supported by a new brand architecture and refreshed visual identity system. Today LexisNexis is a fast growing solutions provider for knowledge-driven companies around the world.
Scope of LexisNexis engagement:
– Customer research
– Global brand story
– Visual identity system
– Global brand story
– Visual identity system
– Competitive benchmarking
– Brand architecture
– Communications strategy
– Brand architecture
– Communications strategy
