The Narrative Branding® Company

Verse Group, the Narrative Branding

How did Philips Semiconductor
become NXP, the leader in vibrant media technologies?

For Philips to successfully spin-off their semiconductor division, they needed a compelling brand story. Verse conducted customer research, employee research and executive workshops to identify the most engaging theme for this story. The new story, based on leadership in vibrant media technologies, was symbolized through the bold NXP name and dynamic visual identity. Today, the story behind the NXP brand helps set a course for for the company going forward.

Scope of NXP engagement:

– Market research
– Naming
– Brand architecture
– Launch support
– Brand story
– Messaging guide
– Visual identity