The Narrative Branding® Company

Verse Group, the Narrative Branding

How did Travelport become the global leader in travel distribution services?

Before Cendant could spin off its travel distribution business, it needed a story to highlight the value of its unique 21 brand portfolio. Market research and executive workshops uncovered Travelport’s strategic imperatives. The new story, “making exceptional travel experiences refreshingly easy,” helped unify the newly formed company. A fresh new visual identity and
brand architecture system was able to accomodate
the needs of both B2B and B2C brands. The $4.3
billion sale to The Blackstone Group affirmed the
value created for Travelport.

Scope of Travelport engagement:

– Brand strategy
– Service strategy
– Customer pathways
– Collateral design
– Brand story
– Brand identity
– Signage design