Barry Schweig, Executive Director

Barry joins Verse Group with a wealth of experience with global brands. As BBDO’s EVP of Worldwide Brand Development, Barry created and nurtured powerful brands such as Gillette’s Mach3, Venus and Fusion grooming products. His work on P&G brands included transforming Oral-B from a toothbrush brand into a leading worldwide oral health care brand.

In addition to running global advertising accounts, Barry initiated and led BBDO’s New Products Group, developing new product concepts, names and visual mnemonics.

When he’s not growing global brands, you’ll find him working in his home garden.

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