The Five Elements
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The five elements of Narrative Branding
Role/Relationship: What role and relationship does the brand play in the lives of its audience?
Brand Story: What is the story of the brand in words and metaphors that are compelling to the audience?
Visual Language: How is the narrative expressed visually? What is the engaging visual metaphor?
Experience Design: How is the narrative expressed experientially?
Audience Journey: How does the audience engage with the brand over time and across touchpoints?
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