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The five elements of Narrative Branding^®

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Role/Relationship: What role and relationship does the brand play in the lives of its audience?

Brand Story: What is the story of the brand in words and metaphors that are compelling to the audience?

Visual Language: How is the narrative expressed visually? What is the engaging visual metaphor?

Experience Design: How is the narrative expressed experientially?

Audience Journey: How does the audience engage with the brand over time and across touchpoints?

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